IU Center of Excellence for Women & Technology
Product Launch Campaign
In the fall of 2020, CEW&T implemented an awareness campaign for the launch of the Digital Survival Skills e-Badge, a new service provided by the organization. This campaign encouraged students to immerse (or e-merse) themselves by completing the e-Badge program.
Art Direction
CEW&T will launch their e-Badge program by reminding students that every industry is a tech industry in this tech-centered world.
Integrated Media Plan
Along with print ads, CEW&T will implement social media ads, a promotional video, and a full PR campaign including a press release, earned media pitches, and a full press kit. This media plan will ensure a successful launch of the program.