https://brittanymichaelbloom.com/home daily 1.0 2021-04-11 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60234ab928aacb1408643c42/1612932591095/Adobe%2B%25284%2529.jpg Portfolio https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60234a55cf9e6d7d879d0fb0/1612932547405/Adobe%2B%25282%2529.jpg Portfolio https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60234a281d667a3577c03f09/1612932518470/Adobe%2B%25281%2529.jpg Portfolio https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60733be90e10117993e5b818/1618164715346/Adobe%2B%25285%2529.jpg Portfolio https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60234a9359c4413e7bcbb089/1612932570362/Adobe%2B%25283%2529.jpg Portfolio https://static1.squarespace.com/static/5f5154984317642a7087c774/t/602349db7a0d23441e2bf292/1612932723992/Adobe.jpg Portfolio https://brittanymichaelbloom.com/contact daily 0.75 2020-09-04 https://brittanymichaelbloom.com/background daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/5f528008b35b0d166889c089/1612932962358/IMG_3908.JPG About https://brittanymichaelbloom.com/resume daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/6024122df885852cd50f95f1/1612976698338/Screen+Shot+2021-02-10+at+12.04.24+PM.png Resume https://brittanymichaelbloom.com/adobe daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60234ff806c4fb4e5b895e8a/1612927008155/Screen+Shot+2021-02-09+at+10.15.45+PM.png Adobe - Testimonial Ads Adobe will implement a series of print ads in professional trade publications. These ads will feature the faces of trusted colleagues from the industry, with testimonial quotes about why Adobe makes them better at their job. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/6023527a06c4fb4e5b898619/1612927621388/Screen+Shot+2021-02-09+at+10.26.30+PM.png Adobe - Integrated Media Plan Adobe will utilize a well-rounded media plan to implement this testimonial campaign. This will include out-of-home displays, social media ads, experiential displays at trade shows, and sponsored content such as podcasts and webinars. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60234cffcbfbfb557932f952/1612926507876/Screen+Shot+2021-02-09+at+10.03.08+PM.png Adobe - Advertising professionals need solutions that work better “The power of together” means that advertising professionals can get creative management and data analytics from a single software. Together, these features make advertising professionals better at their jobs, all thanks to Adobe. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/602352fe7aecd632825b9191/1612927973412/Screen+Shot+2021-02-09+at+10.28.49+PM.png Adobe - Campaign Analytics The Power of Together campaign successfully accomplishes Adobe’s business objectives by increasing business growth for the Experience Cloud by an estimated 25% and increasing unaided brand awareness by an estimated 2%. https://brittanymichaelbloom.com/goffee daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/6023559e68e5fb10dfbb19fc/1612928477672/Screen+Shot+2021-02-09+at+10.39.48+PM.png GOffee - Social Media Brand Awareness Campaign GOffee will expand their consumer base by launching a brand awareness campaign on social media, especially Instagram where much of their millennial target market resides. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/602357071cd3e56003abc0eb/1612928790642/Screen+Shot+2021-02-09+at+10.45.45+PM.png GOffee - Influencer Marketing During the summer of 2020, GOffee gave away their signature coffee cups to social media influencers in New York City. These influencers hosted giveaway contests with their own followers to direct traffic to GOffee’s social media pages. This resulted in a 12% increase of active followers on GOffee’s account. https://brittanymichaelbloom.com/cewt daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60235ac628aacb1408657be0/1612929753422/Screen+Shot+2021-02-09+at+11.00.57+PM.png CEW&T - Art Direction CEW&T will launch their e-Badge program by reminding students that every industry is a tech industry in this tech-centered world. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60235c2c1d667a3577c1b13a/1612930105966/Screen+Shot+2021-02-09+at+11.07.57+PM.png CEW&T - Integrated Media Plan Along with print ads, CEW&T will implement social media ads, a promotional video, and a full PR campaign including a press release, earned media pitches, and a full press kit. This media plan will ensure a successful launch of the program. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60235b207c69dd3140bd67f2/1612929832728/Screen+Shot+2021-02-09+at+11.03.26+PM.png CEW&T - Product Launch Campaign In the fall of 2020, CEW&T implemented an awareness campaign for the launch of the Digital Survival Skills e-Badge, a new service provided by the organization. This campaign encouraged students to immerse (or e-merse) themselves by completing the e-Badge program. https://brittanymichaelbloom.com/social-reporters daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60235e837a0d23441e2da672/1612930721218/IMG_2574.jpg Social Reporters - Event Branding The 24th World Congress of Dermatology was in need of event branding during their convention in the summer of 2019. The strategy encompassed the exciting nature of the city it was held in; Milan, Italy. We utilized the history, food, and industry of this beautiful city to promote the event. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/60235fc95cc2c73a472b8675/1612931042079/IMG_2575+%281%29.jpg Social Reporters - Social Media Event Promotion The World Congress of Dermatology hosted over 16,000 medical professionals and the best way for them to keep up with the ins and outs of the convention was an intense social media presence. The World Congress posted hourly live updates on their Instagram, Twitter, and Facebook. This resulted in an average increase of 2,800 active followers across platforms. https://brittanymichaelbloom.com/ad-club daily 0.75 2021-02-10 https://static1.squarespace.com/static/5f5154984317642a7087c774/t/602363cafae8d71dc6aba229/1612932054682/IMG_9810.PNG Ad Club - Club Branding During the 2019-2020 school year, the Ad Club underwent a complete rebranding due to changes in University status. The club received a new name, logo, and mission. This resulted in a 50% increase in brand visibility and participation. https://static1.squarespace.com/static/5f5154984317642a7087c774/t/6023649f1cd3e56003acbef3/1612932416189/Screen+Shot+2021-02-09+at+11.39.11+PM.png Ad Club - Covid-19 Response Like many organizations, The Ad Club underwent changes during the Covid-19 pandemic. A rapid response from the executive board was necessary to keep members of the club safe a productive during the Spring 2020 and Fall 2021 semesters. https://brittanymichaelbloom.com/tinder daily 0.75 2021-04-11