Adobe Experience Cloud for Advertising
2nd Place Campaign for District 6 of the National Student Advertising Campaign
Advertising professionals need solutions that work better
“The power of together” means that advertising professionals can get creative management and data analytics from a single software. Together, these features make advertising professionals better at their jobs, all thanks to Adobe.
Testimonial Ads
Adobe will implement a series of print ads in professional trade publications. These ads will feature the faces of trusted colleagues from the industry, with testimonial quotes about why Adobe makes them better at their job.
Integrated Media Plan
Adobe will utilize a well-rounded media plan to implement this testimonial campaign. This will include out-of-home displays, social media ads, experiential displays at trade shows, and sponsored content such as podcasts and webinars.
Campaign Analytics
The Power of Together campaign successfully accomplishes Adobe’s business objectives by increasing business growth for the Experience Cloud by an estimated 25% and increasing unaided brand awareness by an estimated 2%.