GOffee
Coffee Delivery Service in New York City
Social Media Brand Awareness Campaign
GOffee will expand their consumer base by launching a brand awareness campaign on social media, especially Instagram where much of their millennial target market resides.
Influencer Marketing
During the summer of 2020, GOffee gave away their signature coffee cups to social media influencers in New York City. These influencers hosted giveaway contests with their own followers to direct traffic to GOffee’s social media pages. This resulted in a 12% increase of active followers on GOffee’s account.