The World Congress of Dermatology
International Medical Conference in Milan, Italy
Event Branding
The 24th World Congress of Dermatology was in need of event branding during their convention in the summer of 2019. The strategy encompassed the exciting nature of the city it was held in; Milan, Italy. We utilized the history, food, and industry of this beautiful city to promote the event.
Social Media Event Promotion
The World Congress of Dermatology hosted over 16,000 medical professionals and the best way for them to keep up with the ins and outs of the convention was an intense social media presence. The World Congress posted hourly live updates on their Instagram, Twitter, and Facebook. This resulted in an average increase of 2,800 active followers across platforms.